Myth #1: Superfoods are exotic and expensive

Nutritional Medicine as a Career Option
October 3, 2020

Myth #1: Superfoods are exotic and expensive

This myth is one of my personal pet peeves. While I love learning about nutrient-packed foods from around the world, I want people to know that local, everyday foods are superfoods, too—and are far less expensive! (see the article 6 everyday food that are more trendy than superfood.)

Eating a diet that’s high in processed foods but then adding in some goji berries and spirulina doesn’t mean you have a healthy diet. You’ll save money and be much healthier if you focus on eating more whole foods and “everyday superfoods” like spinach, mushrooms, pumpkin, goji berries, guava and red pomelo, lentils, sweet potatoes, yam, tapioca, nuts and seeds. These familiar foods are packed with antioxidants and fiber and won’t blow your budget like that small bag of acai powder will.

When a new exotic superfood comes on the market and becomes super popular, keep in mind that it’s probably just a fad. There will never be one food that’s better than all the others. Remember: Variety is key when it comes to eating well. Ask yourself if spending money on the superfood of the moment is the best way to enhance your health… or if there are other parts of your diet that could use a tune-up.


Jonathan Chew
Nutritional Medicine Practitioner
Bsc. (MediBio), MNMedP, ABAAHP


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